Production Lead, Digital Video Content | MikeWorldWide - Client: Nikon | 2023 - Present

• Creative lead for internal and external video production teams, overseeing content creation from pre-production to final distribution for social organic and advertising assets.

• Video brief proposals and deck design to encapsulate the story behind our video content plans for client presentations.

• Developed internal production project workflows and implemented an agency-wide content server integration between creative and digital teams.

Manager, Video Content Production | Engine Gaming & Media | 2021-2023

• Supervised content creation from pre-production to final distribution for social organic and advertising assets.

• Monitored social channel metrics to forecast trends and engagement; designed and developed reporting decks to present to stakeholders.

• Developed brand assets for use on social and owned web channels (e.g., watermarks, website graphic templates, banners).

Social Media Strategist & Video Content Producer | DVP Productions, LLC | 2015 - 2021

• Project manager and strategist for social media & influencer marketing campaigns for a variety of influencers and companies (e.g., GrubHub); exceeding KPIs.

• Created and/or advised clients on how to create branding assets for their channels (e.g., brand style guidelines, social thumbails, video intros).

• Video editor and content distribution strategist for top influencers (e.g., Shay Carl, Drew Lynch, Kyle’s Toys & Games).

Network Manager | Fullscreen | 2013 - 2015

• Developed promotion and distribution strategies to support the growth of network content channels.

• Creative and social strategy advisor for over 300 influencer channel partners of varying audience sizes.

• Managed owned and operated production and social media.

• Internal & external communications via newsletters and livestream updates.

Content Creator (contract) | Ford Fiesta Movement | 2013 - 2014

• Producer and host of videos from concept to delivery for funded collaborative social channels and marketing campaigns.

• Created and edited video content for multi-platform use and distribution including online and social media channels

Social Media Specialist (contract) | Penn State Lunar Lion Fundraiser | 2013

• Educator/consultant to college students of the Lunar Lion team on best content creation, distribution, and SEO practices.

• Strategized a social media plan that could be easily executed by the Lunar Lion Team members to support their crowdsourcing efforts for their lunar lander project.

Content Creator & Strategist | Maker Studios | 2009 – 2013

• Producer, writer, video editor and social media manager for owned and operated channels.

• Created and edited video content for multi-platform use and distribution including online and social media channels.

• Strategized collaborations and the distribution of video content for several highly viewed YouTube series.